Marketing Agencies? Best practice working with your customers

The colossal work that Google does makes it necessary to create a series of changes now and then. It sorts millions of searches people make every minute and crawls through the large numbers of websites on the web. Google collects data every day to improve the user experience. So Google algorithms update is bound to happen. The question you can ask yourself is when does it happen, and does it affect your SEO ranking and your business?