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Google Analytics Annotations Amplified

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What's Your Analytics Data Trying to Tell You?

Optimize Google Analytics with automated and manual annotations. It’s like a sticky note on your data charts.

Get critical insights with Crystal Ball

See why Digital Marketing Agencies and hundreds of other companies use Crystal Ball

Marketing Attribution Monitoring

Uncover the impact of visitor touchpoints and understand events influencing site traffic and conversions.
Crystal Ball provides critical context to your analytics, allowing you to make informed, data-driven decisions.

Crystal Ball Insights
Remarketing Campaign
Annotations API
Best Lead Generation analytics
Connect Data Studio to Crystal Ball
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Find clarity when you need it most.

Empower team members to discover insights hidden in your Google Data Studio reports, Google Analytics, and Google Ads.

Data Sources
annotations on your charts

Integrate Crystal Ball with more than 4000 apps via Zapier to automatically add annotations for each new Ads campaign created, email promotion sent, new website version released, social media campaigns executed, and much more.

Remarketing Campaign
Annotations API
Best Lead Generation analytics
automate annotations for Facebook, Twitter, Instagram
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Track your progress on social channels and monitor how your content is performing with visual reports. Automate annotations for every new post, when it reaches a goal or a paid campaign.

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Automations annotations

Google updates, media mentions, holiday observances, website blackouts, search engine result positions, and just about anything that can impact your website traffic. Automated annotations help ensure that your data is fully contextualized and that critical events are captured and logged.

Remarketing Campaign
Best Lead Generation analytics
Annotations API
Crystal Ball Notifications

Notifications Alerts

Our action alerts complement automated annotations by notifying you by email and SMS about key events that can impact your business. Get alerts about upcoming retail marketing dates, global holiday observances, Google and WordPress updates, and weather alerts so you can capitalize on opportunities and mitigate risks. You’ll also be alerted immediately if your site is offline or down unexpectedly.

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Like a Sticky Note on Your Analytics Charts

“When something is occurring, the chronology is clear: it’s happening now. “Now” steadily fades with the passing days, weeks, and months, quite harmlessly for most people. For Web analysts, however, this kind of oblivion can be fatal. How can we begin to measure the impact of any circumstance on website (or mobile app) behavior if we can’t remember when it happened?”

- Neil Patel, NP Digital 


Your analytics data is trying to tell you something. Crystal Ball’s suite of annotation tools provides critical context to your data charts that allow you to visualize what happened and when it happened so you can make better data-driven decisions. Try it Now Free!

  • What does Crystal Ball do?
    Crystal Ball shows you the activities that bring to the first touchpoint or event by automatically adding annotations to understand the impact of marketing campaigns, life events, holidays, development updates, news, and much more. You can display those insights in a Chrome extension, over Google Analytics charts, and Google Data Studio. You have many ways to add annotations: 1- Add annotations via API 2- Add annotations via CSV 3- Add annotations manually 4- Integrate with tools 5- Automations
  • When should you use annotations?
    Annotate any event that may positively or negatively influence user activity on your website traffic and KPIs. These events could be both internal and external, so annotations can come from different teams within your company or external events. Annotate events such as: - marketing campaigns - new code deployments - new product launches - website design changes - relevant content changes - pricing policies updates - press release - website blackouts - newsletter launches - competitors activity - google algorithm updates - wordpress core updates - changes in the tracking code - important industry developments - public holidays - general news - weather issues - and more...
  • Does it working on lasted Google Analytics 4 (GA4) and Universal Analytics (UA)?
    Yes it is, annotations for GA4 and UA are supported. You can also display your annotations list on Data Studio
  • How do I install and use Crystal Ball Chrome Extension?
    Installing Crystal Ball for Chrome is super simple. Check the Getting Started page, or: 1. Create an account here 2. Then click here to download the extension and install it. 3. Once you have installed the browser add-on for Chrome, go to a Google Analytics report and click the GAannotations extension icon that shows up at the top right of your browser. If you do not see GAannotations icon, go to the Chrome extensions puzzle icon and click on "pin extension". 4. Login in the extension to your Crystal Ball account. 5. On Google analytics go to one of your Google Analytics report, click on any of the Crystal Ball little red icons you see above the Google Analytics chart to see the annotations details.
  • I've installed the Crystal Ball Extension but I don't see the annotations, how do I use it?
    Anytime you go to one of your Google Analytics report, just make sure that the Crystal Ball Extension for Chrome is activated. If it’s not, just activate it by clicking on the extension icon and Login. If you Login already and don't see the annotations, just REFRESH your browser. Check how to Getting Started
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