Google has released a new algorithm update in February 2023, aimed at improving the quality of product review content across the web. The update is designed to reward high-quality product reviews while penalizing low-quality, spammy, or fake ones.
Currently, this system applies to the following languages globally: English, Spanish, German, French, Italian, Vietnamese, Indonesian, Russian, Dutch, Portuguese, Polish.
What is the Product Reviews Update?
The Product Reviews Update is a new algorithm update from Google that aims to reward websites that provide high-quality product review content. According to Google, the update will focus on two main areas:
Content quality: Google will assess the quality of product review content, including factors such as expertise, trustworthiness, and user experience.
Content relevance: Google will assess the relevance of product review content to the query, including factors such as the product being reviewed, the user's search intent, and other relevant signals.
Why is this important for website owners?
This update is significant because product reviews are a key factor in helping consumers make informed purchasing decisions. With the rise of e-commerce and online shopping, product reviews have become an important part of the online shopping experience.
What can website owners do to prepare for the update?
According to Google, the new update will focus on several key areas, including:
Content quality: Google will look for reviews that provide useful and detailed information about the product being reviewed. The content should be original and written by experts in the field.
Trustworthiness: Google will also evaluate the credibility of the review and the reviewer. Reviews from reputable sources and those with a proven track record of producing high-quality content will be given more weight.
User experience: Google will also look at how the review is presented on the page, including the layout, formatting, and overall user experience.
To ensure that your product review content remains high-quality and compliant with the new update, Google has recommended the following best practices:
Focus on providing detailed, unbiased information about the product being reviewed.
Use clear and concise language that is easy for readers to understand.
Avoid using excessive amounts of affiliate links or other types of advertising.
Ensure that the review is written by an expert in the field, with a proven track record of producing high-quality content.
Use formatting and other design elements to improve the user experience, such as bullet points, images, and subheadings.
Stay Ahead of the Game with Automated Annotations for Tracking Google Updates
Automated annotations can help website owners better track the impact of Google updates on their website's performance. By adding annotations to their Google Analytics reports for every update announcement, they can quickly identify any fluctuations in traffic or rankings that may be related to the update. Additionally, automated SERP tracking annotations can provide an even clearer picture of how the update has affected their website's position in search results. This information can help website owners make informed decisions about how to adjust their SEO strategies to stay ahead of the competition.
An example of how we catched the update on time - image from our Crystal Ball Annotations
And how it looks with our Crystal Ball Chrome extension that helps you see all the changes in your site with your Google Analytics data.
The Product Reviews Update is an important algorithm update that website owners should be aware of, particularly if their site features product review content. By focusing on content quality and relevance, website owners can improve their chances of ranking well in search results and providing value to their users.