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How to Compare Changes on Website Designs for Enhanced UX & Page Designs with Crystal Ball & GA4 annotations

Making changes to an online website comes at a cost. If you ever find yourself or your company updating your website, there is a seamless and stress-free way to see how the UX and page designs perform. All you need to do is track the before and after using your Google Analytics 4 annotations.

Wondering how considering that GA4 doesn’t feature annotation property? This is where Crystal Ball comes in. In fact, it is easy to add annotations. With the AI-powered platform, you can easily annotate your website design changes performance automatically with the UX & Page Designs Comparison automation.

Read this blog to the end to learn more about the tool without a Chrome extension, how UX & Page Design tracking comes in handy, and a guide to initiating Google analytics reports with automation. You may also watch the short video above for a quick guide. Let’s begin. 

GA4 annotations

Introducing Crystal Ball UX & Page Designs Comparison GA4 Annotation Automation

The UX & Page Design tool on Crystal Ball Insight is a simple, easy-to-use automatic system. It enables you to add GA4 annotations and compare the changes on your website before and after a website design.  

Also, using the automation designed by Crystal Ball enables you to assign your GA4 property with ease. In this way, you can set up your preferred type of changes to track using GA4 notes.

Users may choose to monitor any changes, 1% change to as high as 50% changes on their website, and compare. However, you need to set up an account on Crystal Ball Insight and get your credits to start using the tool.

GA4 annotations

Benefits of Monitoring the Before and After Changes on Your Website User’s Experience (A Case Study)

Apart from the fact that this automation enables you to get more from your GA annotation experience, a company can also benefit after deciding to revamp its e-commerce website to enhance engagement and sales.

Unveiling Strengths and Weaknesses

When a company embarks on a redesign journey, it's like peeling back layers of an ancient manuscript. Each alteration - whether it's a revamped homepage layout, a new navigation menu, or a subtle color tweak - reveals hidden strengths and vulnerabilities.

By meticulously tracking these changes, the company can gain insights into what resonates with their audience and what needs improvement via the annotations in GA4. At this stage, the company can initiate feedback loops, usability testing and compliance with accessibility guidelines.

Benchmarking Against Industry Standards

A company's website doesn't exist in a vacuum. It's part of a vast digital ecosystem. By tracking UX changes with the use of annotations in Google Analytics, the team can gauge performance against industry benchmarks after change implementations. This point enables the team to track conversion rates, user surveys, etc.

Elevating User Experience (UX)

At the heart of it all lies the user. The company's website isn't a mere canvas; it's an experience. Tracking changes will allow your team to:

(a) Fine-Tune: User behavior isn't static. You can fine-tune your site by monitoring UX tweaks when you add annotations in GA4. Maybe that "Contact Us" button needs to be more prominent, or perhaps the mobile experience lacks finesse. Iteration is the path to excellence.

(b) Predict Trends: GA4 Annotations act as your crystal ball. They reveal patterns over time. Did that new chatbot feature boost engagement? Are users gravitating toward video content? These insights empower you to predict trends and stay ahead of the marketing campaigns.

A Guide on How to Setup UX & Page Design Comparison on Crystal Ball + GA4 Annotations

Use the easy-to-follow guide below to complete your UX & Page Design Comparison automation setup on Crystal Ball:

Step 1: Visit the Crystal Ball homepage to register. Click on register.

Step 2: Follow the prompts to complete your account registration. 

Step 3: Use the “Login” feature on the homepage to sign in with your email and password. 

Step 4: Choose “Automation” in the menu to see the various supported automation options. Then, pick “Website Design Changes” to proceed. 

GA4 annotations

Step 5: Click on “Automate UX & Page Designs Comparison” to continue.

GA4 annotations

Step 6: Proceed to add your website URL, assign your GA4 property, enter your website name and pick the level of changes you want to show on GA4 annotations. 


GA4 annotations

Step 7: You have successfully commenced annotating the website design changes on your site. To follow up on the documentation, check the annotations page on Crystal Ball Insight.  


GA4 annotations

And this is how it looks over the GA4 charts

GA4 annotations

Final Note

Take advantage of Crystal Ball's UX & Design Page automation tool with GA4 annotation feature to understand the depth of changes made to your website and how they are affecting performance. From determining the performance standard and assessing user experience performance to figuring out your site's strengths and vulnerabilities, annotating your website changes can be a game-changer in a competitive market. Get started today on Crystal Ball Insight. 

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