With over 2 billion active users, Instagram remains a goldmine for social media marketing. But the platform is constantly evolving, so staying ahead of the curve is crucial.
Buckle up, marketers, because, in this blog, we'll equip you with one of the best features of Instagram for marketing – the Reel feature. Herein, you’ll learn what reel is about and how to use for business marketing. Let’s get started.
What is the Instagram Reel feature?
Reel on Instagram allows you to create and share short, entertaining videos with your followers or the wider Instagram community. You can use Reel to showcase your brand, products, or services and reach new audiences with creative content.
What Can I Use Reel on Instagram for?
From showcasing your brand, products, to services, you can reach new audiences with creative content using Reel. Here are some suggestions for Reel on Instagram images:
A collage of your best-selling products or services, with catchy music and text overlays that highlight their benefits.
A behind-the-scenes look at how you make your products or deliver your services, with fun effects and filters that show your personality.
A testimonial from a happy customer or a review from an influencer, with their photo and a quote that praises your brand.
A tutorial or a tip that shows how to use your products or services, with clear steps and visuals that demonstrate their value.
A challenge or a giveaway that invites your followers to participate, with a photo of the prize and the rules for entering.
A step-by-step Guide on How to Use Reel for Marketing
Here is a step-by-step guide on how to use Reel for marketing:
Step 1: Enter Reels mode within Instagram
You can do this by tapping the + symbol at the top right of your homepage and selecting Reels. Alternatively, you can open the Instagram Stories camera and tap Reels by selecting the Reels tab at the bottom of the app and tapping the top right camera.
Step 2: Record a video or add pre-saved clips
Users can record a video by pressing and holding the capture button or by setting a timer and countdown for hands-free recording. You can also upload videos from your gallery by tapping the gallery icon at the bottom left. Record or upload multiple clips that add up to 60 seconds.
Step 3: Edit your video with creative tools
Use the tools on the left side of your screen to add music, effects, text, stickers, filters, and more to your video. You can also adjust the speed, trim, align, or delete any clip. You can use audio from the Instagram music library or your own original audio. You can also remix a reel by recording your own video next to someone else’s or stitch together different clips for seamless transitions.
Step 4: Share your reel with your audience
Once your video is ready, you can move to the share screen, where you can save a draft, change the cover image, add a caption and hashtags, and tag your friends. You can also choose who can see your reel by selecting your audience. If you have a public account, you can share your reel to the Reels tab, the Explore page, or your Feed. If you have a private account, it is possible to share your reel to your Feed or your Stories, where only your followers can see it.
Step 5: Measure your reel’s performance
You can see how your reel is doing by checking the insights on your Instagram account, or better still, with Crystal Insight Extension. You can see the number of views, likes, comments, saves, and shares your reel has received. See the reach, impressions, and interactions your reel has generated. Endeavor to use these metrics to evaluate your reel’s effectiveness and improve your future content.
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Final Note
Remember, Instagram is a visual platform. Endeavor to include captivating images and videos throughout your blog to keep readers engaged. Additionally, consider adding relevant quotes and statistics to back up your points. Finally, add social media sharing buttons to encourage readers to share the blog. Good luck in your marketing pursuits!